Hey, new apes! 🦍 If you're here wondering what all the fuss is about with GameStop ($GME) and want to catch up on why this stock matters so much to the community, buckle up! This is the TL;DR on what’s happened so far. 🚀

The Short of It (Pun Intended) 🧠🍌

GameStop, a brick-and-mortar video game retailer, was written off by Wall Street as a dying business. Hedge funds—thinking they were super smart—loaded up on short positions, betting the stock would go to zero. Basically, they borrowed shares, sold them, and hoped to buy them back cheaper later, pocketing the difference. It was a solid plan, right? Wrong.

Keith Gill: The Catalyst 🦸‍♂️🎮

Enter Keith Gill—aka DeepFuckingValue on Reddit and Roaring Kitty on YouTube. Keith was the guy who saw something the hedge funds didn’t. He researched GameStop extensively and realized it was undervalued. He saw potential in its transformation and believed that the ridiculous level of short interest meant there was an opportunity for a short squeeze. He started posting his findings and sharing his positions on WSB, and people started taking notice.

Keith was just an ordinary guy who did the research, shared his convictions, and put his money where his mouth was. His deep dives and meme-worthy videos brought attention to the insane levels of shorting and the potential for a GameStop turnaround. He’s the OG ape, and for a lot of us, he lit the spark that started this fire. 🔥

The Birth of the Ape Army 🦍

Some of us retail investors noticed the absurdly high short interest on GameStop (as in, there were way more shorted shares than what actually existed). This was basically like hedgies getting way too cocky with their bets. Enter WSB and retail investors, who realized if enough people bought and held GameStop, we could trigger what's called a "short squeeze." Imagine hedgies having to scramble to buy back shares as prices soar—pushing the price even higher. This was our "David vs. Goliath" moment.

Suddenly, GameStop wasn’t just another stock. It became a movement, a way for retail investors to say “f*ck you” to the hedge funds that had been manipulating markets for decades and profiting off the little guy. 💎🙌 We began to buy and hold—and not sell. This wasn't just about profit anymore. It was a fight for fairness.

The Rocket Takes Off 🚀🌕

In January 2021, $GME went nuts. Hedge funds like Melvin Capital, which had bet against GameStop, got burned. Hard. They lost billions as the price went from $20 to $483 in a matter of days. The media went wild. Suddenly, it was “those crazy kids on Reddit” against Wall Street. We were labeled as dumb, irrational, or just meme-chasing gamblers. But we knew what we were doing. The more they underestimated us, the more we bought and held—diamond hands all the way. 💎👐

The Buy Button Scandal 🛑🖲️

And then... Robinhood and some other brokerages pulled some shady stuff. They restricted buying $GME and other “meme” stocks, letting people only sell. Imagine trying to stop a fire by banning water. That’s basically what they did. This caused the price to drop dramatically, and apes lost a ton of money. The excuse was “market stability,” but come on. It looked like Wall Street protecting itself, and that’s when we all knew the game was rigged.

Despite all that, we didn’t leave. We held our shares. For some, it wasn’t about the money anymore—it was about showing the world that Wall Street couldn’t keep getting away with this forever. 🦍🦍🦍

Ryan Cohen: The Visionary 🐻‍❄️🚀

Then came Ryan Cohen—co-founder of Chewy, e-commerce guru, and meme lord. Ryan saw potential in GameStop, too, and started buying up shares. He eventually joined the board of directors and began shaking things up. His vision? To turn GameStop into a tech-forward, digital-first, e-commerce powerhouse. We apes were here for it. This wasn’t just about squeezing shorts anymore—it was about transforming GameStop into a successful, forward-thinking company.

Ryan Cohen gave us a real reason to believe in GameStop’s future beyond the short squeeze. He was making actual changes, bringing in the right people, and pointing GameStop toward a future that looked bright and innovative. Apes weren’t just in this for “tendies”—we were here because we believed in the company and its potential. 🦍🚀🎮

More Than Just a Stock 🥇

$GME became a symbol. A symbol of fighting back against the system. A symbol of retail investors—normal people—taking a stand against Wall Street’s shady practices like naked short selling and blatant manipulation. The financial media tried to spin it like we were just a bunch of fools chasing a meme, but anyone who was here knows the truth: we bought in because we wanted to prove a point.

So, Where Are We Now? 🤔

Fast forward to today. The price still swings like crazy, and the media says the saga is over—but we’re still here. Still holding. Because the fight isn’t over. We want transparency. We want fairness. We want hedge funds to stop abusing the system and for everyday people to have a shot at real wealth. 💪
NO CELL, NO SELL

For New Apes 🦍🦍🦍

If you’re new here: Welcome! Know that this isn’t about “getting rich quick.” It’s about making a difference, about holding onto something you believe in, and sticking it to the big guys who think they can always win. It’s about changing the game.

And remember: the price might go up, it might go down, but we’re here for each other. Together, we’re stronger, and we’ve shown that the little guy can actually shake things up.

So, grab your bananas, suit up, and hold the line. 🐒🍌💎🙌🚀

Hope this helps catch you up! Feel free to ask questions or drop your thoughts in the comments. And remember: we are not leaving.

TL;DR: Keith Gill saw value in $GME, apes followed, Wall Street shorted it to oblivion, we sneezed, Robinhood restricted buying, Ryan Cohen joined, GameStop transformed, and we’re still holding for a better, fairer market. 🦍🚀