I, as with all my peers, wake up in the morning, go to work, hoping that those clients we quoted actually have a load to move, hoping that we can turn 50 calls into 10 good leads, that those 10 good leads turn into 5 quote requests, and that those 5 quote requests turn into 1 client.

No, I’ve never driven a truck. Shit, I’ve never even gotten close enough to a truck to smell the leather on the seats. But I exist to create value for my client, to create value for myself, and to get you moving.

But hey, all a broker does is send emails all day, get loads, and lets you do all the dirty work while he fattens his wallet.

Then you get that bright idea.

Why not just contact the client yourself, right?

Let’s skip the middleman entirely! After all, all it takes is a phone call to get loads. You can quote the shipper way less than I do, and you’re not a corporate pencil pusher, you’re a red blooded professional.

Turns out, those emails need to be answered at any time of the day, every day, during work hours, after hours, knee deep in your wife hours, baseball game with your kid hours.

You’re already on the road, heading to delivery. Client needs you to quote 50 lanes and he needs it done yesterday. Can’t answer that email because you’re driving? Tough shit, he gave the loads to someone else, and you missed out on beaucoup bucks because you’re clutching a steering wheel and this load is by strict delivery appointment.

This isn’t a 0 sum game. My job wouldn’t exist without you, and I can respect that. Shit, the country would starve in a flash if no one was moving freight.

A good broker respects his carriers, gives them a fair deal, makes sure they’re covered. But no one is forcing you to call my extension for the load I booked.

That margin I’m taking, represents the weeks, sometimes months it took to even secure that client. I’ve seen my peers get fired because they just couldn’t find shit to move.

This is one of the lowest barrier to entry jobs out there, a new broker is born and dies every day.

You want a better rate? You want fairer loads?

Then cozy up, dust off your Nokia, and make those calls.

TL;DR: One secret tip to get loads that all brokers hate!