So I got this campaign running on one ad account and another in another ad account, both in the service industry, specifically construction. I always manually build my campaigns, but the first ad account, after well over 200 leads and a cost per On-Facebook lead that exceeds my expectations, had a recommendation to switch to a Tailored Leads Campaign, and I naïvely clicked on it, my cost per On-Facebook leads tripled and then flatlined after a week, basically destroying my campaign. Now the second account is recommending the same thing ! This account’s results, though, are not as satisfying as the first one, so I naïvely, again, feel like this could help, but what does it do exactly ? Settings and setup end up being the same ? I doubt it can have much of an effect compared to creative and copy ? Anyway, here to see what you guys think !