Was going to launch some ads and decided to sleep on it in case this happened. I’m second guessing my strategy. Hoping to grab some input before going live.

I’ve successfully ran and converted on my own ads for the last few years. I’ve generally ran the same “offer” for that time. I have a lot of data that tells me my most profitable demos, interests, placements etc.

I am slightly pivoting and moving to a personal brand in the same niche. The offers are different but the audience is the exact same. I have the campaigns currently configured to mimic what I have had success with in the past. Completely manual, no use of any of the meta automations or optimization tools, set placements and platforms etc.

The major difference was my previous success was sending traffic to a landing page to convert — this new campaign I’m doing a high intent lead form. Should I say fuck all of my previous data and just let Facebook optimize it to try to get the most out of my $500 test budget?

My goal is to simply get as many form fills as possible. My logic is that since the form is high intent, the more impressions the better regardless if it’s outside of my original audience — as long as they fill it out.

UPDATE: After some initial feedback I plan to test both advantage with a suggested, proven audience and another with a broad approach.