Faraday Future Intelligent Electric Inc. (Nasdaq: FFIE) (“FF”, “Faraday Future”, or “Company”), a California-based global shared intelligent electric mobility ecosystem company, today announced that it will hold a launch event for its China-U.S. Automotive Bridge Strategy on September 19, 2024. The event will provide more details and an execution plan for the strategy and introduction of FF’s second automotive brand.

FF’s China-U.S. Automotive Bridge Strategy and second brand approach position it to leverage cutting-edge AI and software technologies for its users across multiple market segments, potentially accelerating FF’s mass-market entry while maintaining its ultra-luxury offering. FF remains focused on executing its global strategy and bringing its unique vision of intelligent electric mobility to a broader audience. The Bridge Strategy marks a return to a two-brand approach. As part of its dual-home-market strategy, FF expects to leverage its unique bridge value to integrate the strengths of the U.S. automotive industry with those of Chinese original equipment manufacturers (OEMs) and parts suppliers and their respective supply chains, focusing on the $20,000 to $80,000 price segment.

“Our Bridge Strategy could introduce a ‘performance capable EV at a fraction of the price,’ by empowering a second brand with much of the core technologies used on the $300,000 FF 91,” said Matthias Aydt, Global CEO of Faraday Future. “A mass-market second brand could make the ‘AI car of the future’ the AI car of the people.”

The Company has engaged in discussions with several leading Chinese OEMs and global suppliers, receiving positive feedback on how FF could help build a bridge between U.S. and Chinese automotive industries through industrial coordination and collaboration. The platform would leverage FF’s expertise and capabilities in product, technology, regulation processes, along with its manufacturing plant in Hanford, California