Hi there! It's my first time testing out Etsy ads and I was looking for advice from those who have already had experience using them. For context, I'm a relatively new seller with approximately 20 products, each of them priced around 20$ each in a pretty saturated market. I don't have a social media following so I'm having trouble converting views/clicks from ads into sales, but have made sales in the past and have a few 5* reviews.. I've recently started with a budget of 15$/day and was hoping for at least one sale, but despite adjusting the keywords, working on SEO, pictures, and anything else I've thought to improve, I've yet to receive a sale. Currently, the ad spend has reached nearly 40$, with plenty of clicks/views, but no luck yet. I'm looking for advice about how to proceed with experimenting or optimizing my ad spend. Each of my listings has about a 1% click rate, but with no sales, everything is at 0 ROAS.

Will be reading responses later today, but thanks fof your help!