Anyone want to run with this? I have a lot of knowledge, but not enough to CEO a company like this....

Innovation: Milk instead of being donated would be produced by lactating workers, paid a living wage and offered benefits including anything that affects milk quality - postnatal multivitamins, a whole foods diet, lactation support, low stress work environment, hollistic healthcare, relaxation and social benefits.

Total market: all parents of babies under 1 year old, and beyond.

Available market: Parents who want or are open to breastmilk for their baby.

competitors: - milk banks (typically they take frozen milk donations from registered donors, homogenize and pasteurize it, bottle, and send to NICU babies in need only. Not enough supply for all. However they are actively expanding as they are getting more supply. - formula companies (current shortage due to a plant closure at a major factory)

A startup would need to focus on FDA regulatory requirements, quality control, sourcing, manufacturing and processing, building and construction of a BSL2 sterile facility, investor fundraising or donations depending on whether you want to register as a non-profit or for profit. I don't see the difference in operations or profitability in this example. I think it depends on what you think the easiest fundraising would be.