I’m starting to see more and more purpose in sharing my story.

Long time lurker, first time posting. Never liked long paragraphs filled with tons of fluff - so I’m gonna keep it short and meaningful.

Background:

Parents own your typical brick-and-mortar, service-based storefront. Was financially struggling for quite some time and was on the verge of collapsing altogether, due to not evolving along with the world and adopting digital ways of business.

Me, a former finance professional at a Corporate-America company, quit my passionless job — to save the family business.

Knew the ways to revive the business was through:

• Digital transformation
• Deploying digital marketing and leverages
  

I picked up and learned everything I could about digital marketing and digital leverages in hopes of saving the business with them.

The milestones along the journey:

Market research:

Learned from competitors' strength and capitalized on their weaknesses.

Marketing strategizing and planning:

1. Identified competitive edge — what's the our biggest selling point, something that we do better than everybody around

2. Embraced and completely owned this edge

3. Sharpened and repackaged it

4. Delivered it with the right channels and copy to the right audience.

Recreated website using UX/UI principles:

Knew website was where all my digital efforts --- pivot off of. Spent endless hours polishing and fine-tuning this step with the developers I hired.

User-friendly and aesthetically captivating. Purchases and bookings are made effortlessly --- unlike my competitors’ sites that had users running around in a maze, only to give up on searching for their desired product/service/information.

Incorporated automation:

Incorporated online point of sales, self-scheduling, self-checkout system, and unique egift-card system.

Deployed digital marketing:

• Google Ads
• Instagram
• Facebook
• Waze

After 60 days:

• 110% monthly revenue

• Consistently booked out 2 months out

• Achieved the following metrics:

1. 550% ROI
2. 800% ROAS

Me aftermath:

Discovered I loved doing marketing so much more than finance, so:

I'm in the process of leveraging myself into a marketing managerial position with the experience I gathered and the results produced from this endeavor.

Wish me luck, friends!

Moral of the story

Business completely revived from the brink of dying; from consistently letting staff go to hiring new ones to meet the explosion of demands and traffic.

Unexpectedly, I went from working an passionless job in corporate to producing monumental digital marketing results that set me up for an exciting career in marketing

It’s mind-blowing how fast and sharp your fate can change, when you take a leap and dig deep when the going gets tough.

The Message:

I know times aren’t looking good and most of you are discouraged to take the leap —

the road ahead looks dark and you can’t help but feel drained and exhausted, I know the feeling, I’ve been there —

but there’s always a way out of the dark tunnel as long as you keep digging and strive for that one glimpse of light.

Good luck friends

edits:

Disclaimer:

Since some of you have been complaining about this not being specific enough — made it clear from the very beginning —

this isn’t a case study and I’m not trying to solicit your business —

This is a “pick me up” of my personal story, to — hopefully give folks some encouragements during these uncertain and ominous times by showing —

—if I can do it, then you can do it too

Don’t let a post on the internet get you worked up lol

edits:

Since this post is gaining traction:

I’m trying to build a stronger portfolio and apply my marketing experience and knowledge to different industries —

If you have a project/business you think I can help — I’m willing to work with you — free of charge