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Starting a Ticketing site.
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Hey all!

I run a Pub Trivia company. Most of our events are ticketed, and we currently use Eventbrite. A ticket at $10.99 taxes and eventbrite fees runs for $13.30 for our guests, which equates to about $1.13/ticket in fees from Eventbrite (over standard processing fees and taxes.)

Last year we sold 22,000 tickets, which is about $25,000 worth of fees paid out to a company that hasn't answered a single email we've sent. This year, we're projecting closer to 50,000 ticket sales ($56,500 in fees).

With that, we've decided to venture into our own ticketing site that;

1) allows us to charge smaller fees.

2) Lets us keep the fees we do charge.

3) is EXACTLY what we need, instead of needing to constantly use different systems that don't work together in order to do what we need.

4) can allow us to reach out to other venues or even our competition to provide a better UX and cheaper fees, while collecting a few $ from people outside our area of operation.

So, when it comes to Ticketing sites, anything we should keep in mind?

Obviously, there will be some cases of Fraud that we have to keep in mind. Facebook integration is far off, and most of the extra money from the fees in the first year will likely go to the team that runs the ticketing site (but then as least we CAN grow, rather than just pay more to an existing company).

This does also add onto the work that we're doing, rather than being a laser focused pub trivia company, we're now splitting focus. But ultimately, I feel like its a good decision.

Any advice? Things to consider? Recommendations?

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5 years ago