I am getting ready to launch my coaching business. I've been working with a business coach since May and she's been amazing. My last session with her is tomorrow, so I will ask her this also.

So my website is 90% done, just waiting for my branding photos to come back. I've got my business socials set up, but not branded, yet. My launch date is set for Oct 2.

My coach said to start pebbling bits and pieces building up to the launch day. I'm just not sure exactly what she means.

Should I be announcing my business on my socials? Dropping inspiring and motivating life advice? Should I announce the waitlist sign ups for my free challenge and group coaching program? Do i start making videos and uploading them to various platforms? Do i do some facebook lives?

Do i post on my personal? Business? Both?

Is there a resource out there that talks about what to do to build momentum in the month leading up to launch?

I'm not ready for people to see my website, yet, even though it's live.