CONTROVERSIAL POST ABOUT MIDWEST EMO

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A lot of new emo bands coming up right now seem to be marketing themselves as Midwest Emo, and have twinkly guitars as the backbone for large parts of songs. Where did this come from? I feel like this is more of a modern shift than people are realizing.

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Usually, these newer bands market themselves as Midwest Emo, but those original midwest emo and emo revival bands didn't use those twinkly math rock style sounds. I'd say they definitely used melodic guitar in their songs (especially in intros to songs), but apart from American Football, that twinkly style doesn't seem present to me. I can't really hear a clear relation, and I can't tell where the shift comes from.

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Additionally, a lot of the new Midwest Emo crowd seems to be disconnected from the rest of the modern emo music scene, and more connected to the indie rock crowd, so could that be where the style comes from?

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This is a bit of a complaining post, so do take it with a grain of salt and push back against me if you disagree. I do like a lot of new bands who consider themselves to have a midwest emo style, but it seems the majority of the new "midwest emo" bands are a copy of a copy of original emo revival, with lyrics that seem like a caricature of emo.

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TL;DR: New Midwest Emo bands don't sound like original Midwest Emo bands, how did this happen? Why are they disconnected from the rest of emo? Why have their lyrics shifted away from being emotional?