I was pretty successful back in the day (circa 2008 to 2012) with email marketing. My niche was one of the heavy hitter evergreen markets. Back then I invested about 4K into initially building my list and then momentum started to take over, made some connections, and it organically grew from there, while still had costs, it was nothing like that first 4K, especially since I was earning at that point to offset costs. I also swapped leads with people, etc.

I know the industry has evolved and I am looking to start from scratch in another evergreen market. I know costs will be high to generate traffic but I have a budget. With no social media presence, etc is google PPC/ads and facebook/insta ads the way to go? (assuming those are the best platforms for my market) Also, while cost varies, I know in the competitive niches (even if I drill down) there are high costs.

Technical I know, copy I have covered, products I have covered, like most people - traffic is my issue. My target market is usually on insta/FB, listen to podcasts, middle aged, twitter, etc. While I will create a value presence on those platforms, what am I looking at budget wise? I know thats not easy to determine, but in general in the evergreen niches (drilled down a bit) what type of initial investment will I be looking at?