A common sentiment on this sub is that the album will be a surprise drop and I echo that but I got a feeling that he's not going to drop on a thursday 9 pm/friday 12 am time slot

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I feel like he's just going to drop it sorta like more life on another day (not on beats1 of course) with the nike bundles as a sort of power move because those bundles will move units. He put himself at a disadvantage with the last 3 commercial projects he dropped (more life, dldt, scorpion) and they all did crazy well.

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More life lost out to kendricks first week due to dropping about 2 days into tracking, not having physicals, and not using bundles (kenny was the first one to utilize bundles idk why trav get flac)

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Scorpion was the biggest album again without bundles and physicals for the first week

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dldt was just a collection of throways without bundles or promo besides one post 3 hours before its release, no physicals, etc

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he always does these subtle flexes and if he does utilize bundles I feel like its going to be not on the first day of tracking