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With the rapid changes in digital marketing and business in general, almost every company will have to continue to make pivots in their business to keep up. Whether you run a blog, a physical products business, or a service business, the business landscape is constantly changing.
Here is a quick article I wrote about some of the pivots we have had to make in our business over the past 2 years. It's worth reading and hopefully sparks some ideas for what you should be doing in your business.
https://garynealon.medium.com/shifting-direction-d1122ff40078
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