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WorldAutoSteel's Steel E-Motive program showcases autonomous ride-sharing vehicle concepts (known as Mobility-as-a-Service or MAAS). It highlights steel's strength and durability, with a critical focus on sustainability for reaching net zero emissions targets. While these concepts feature the application of Advanced High-Strength Steels (AHSS) for safety and comfort, the specific interior design was not part of the project's scope. Thanks to a program sponsored by member company Ternium, a group of talented industrial design and engineering students from Tenologico de Monterrey rose to the challenge. Their innovative interior design solutions help move the Steel E-Motive project forward, providing additional interior-specific engineering data for automobile and future mobility manufacturers. "We're very proud to sponsor this important event," said Juan Pablo Pedroza, Research and Development Senior Director, Ternium. "It underscores our commitment-both as an organization and an industry-to the future of automotive engineering."
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