Help me make a Media Plan for Immigration Lawyers

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I'm working with a client to help put together an organic and paid media marketing strategy.

Their target is "non-Canadians who want to immigrant to Canada".

Their product is basically a "DIY Immigration Kit in different languages" to help walk folks through the bureaucratic immigration process-- in their native language.

We threw a test budget against some Google and Facebook Ads and didn't get any traction.

Any thoughts of other channels I should explore? Pretty limited budget as they are in the non-profit space.

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Posted: 3 years ago
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