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What is Account Based Marketing (ABM)?
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Hi everyone,

I've been working in digital marketing for the past few years, specialising in social media. Recently I've been offered an interview for a Social Media Manager roles within an agency that focuses on Account Based Marketing (ABM).

In all honestly, I've never heard of ABM before! I don't want this to impact my chances of scoring the role. I've looked at explanations online including videos, but nothing seems to be clicking.

If anyone could provide a simple explanation of ABM, I'd be very grateful!

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4 years ago