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B2B SaaS Marketers, what does your company do with content downloads?
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Hello digital marketers,

We get a lot of content downloads. Some from content syndications, some from paid social and some from organic visitors. How does your sales team treat these leads?

Is there a different treatment for ebook vs buyers guide vs analyst reports?

How do you nuture these apart from the typical email marketing route?

Do you see value in doing content downloads in 2024?

Excited to hear your thoughts.

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3 months ago