Yes it's a loaded heading! I got asked this under another post yesterday when I shared some stats on how and why I price my page the way I do. My response was....

There are no secrets. Think and act like you are running any business. Do a tonne of market research, trial and error, test, implement, refine (continuously).... ask clients or other creators for feedback. Look at what your competition is doing. Keep on top of trends. Build a pricing model that is sustainable in market conditions and aligned to your personal brand and business goals. Try new things a lot. Work hard. Understand where your best return on effort is and look to invest in help where it makes sense. I could go on and on. I see so many come here asking for the answers to be given to them. There are no shortcuts. Put in the work. There is not just a one size fits all approach either.

Make sure you invest time in the right areas is my biggest piece of advice. There are many I see post in here that are finding it difficult to make any money but their time is leveraged too far towards content on their OF - 80-90% of your time/effort and research in my opinion should be on promotion tactics. You can have the best looking OnlyFans going around but if no one knows you're there it's worthless.

There's also a bunch I see saying they are working so hard yet their only promo is a handful of poorly lit, bad angled reddit pics in the same (usually "OnlyFans" specific) subreddits with the same boring and repetitive post titles. THIS IS HARD work. It's why so many give up after a few weeks or months.

It's why there are so many inactive creator accounts on OF and reaching the top 10% of earners will barely put you above the poverty line.

Focus on the persona of the person you are promoting. Stop getting in your head too much about niche - what is it about her/him/they that people will want to pay to access more of - try to be authentic about this as you will do better. Also if you really want to maximize earnings, focus on elements that will appeal to the masses. The more you "niche" the narrower your target market it. Yes some men will pay to see witches and emos and whatever you might be BUT be aware that if this is you, it will automatically turn a bunch of people off who are not into that so you have to be very good within your swim lane. My strategy is to appeal to what the average western man likes as that is where the biggest market is.

Lastly - even when you have (or think you have) everything down pat and figured out. Things will go wrong. You WILL have bad days and weeks or months - financially and mentally.

Despite making the money I do - without fail, almost every week I have a moment where I question do I want to keep doing this as it is hard. Subs will be cheapskates. Social media is full of hateful comments. People will report you and your accounts will get banned. You will get chargebacks on content you have invested time in. Other creators who are lazy will copy you. The algorithms will change or you will have shadowbans impacting your conversion and probably a bunch of other things I have forgotten about.

You need to be resilient, thick skinned and highly motivated to push through all that this work will throw at you. Make friends with other creators. This IS a fucking rollercoaster - you have to learn to be ok with the highs and lows and back yourself in that you have what it takes. If you aren't good at certain things go and learn them or pay someone else to do them for you.

Best of luck navigating it all - be a business owner - not a person who posts a few pussy pics on the internet and thinks that will produce a full time income.