It's not completely intuitive mind you, you still can't go from one title to the next as you read (It still defaults to a storefront and the next issue of the current title you're on). But there's so much less backtracking and navigation wasted going to the next issue if you're doing it on something like Marvel Unlimited (IE; Reading Uncanny X-Men, X-Factor, and New Mutants on order of release)

I've organized my singles for X of Swords into its own folder so that's somewhat satisfying and ended up doing my reread of the event on the app instead of on Marvel Unlimited.

Mind you, Comics on Amazon is still pretty bad in terms of browsing on the storefront, sales being hard to navigate and searching being worse in general, and for what it's worth Marvel Unlimited does try to have Reading Guides for most crossovers and events even if I do not generally agree with how they order things.

But having the ability to set up Reading Folders so that you can organize collections your own way (IE; Grouping Epic Collections that cross into several Series into its own folder IE; The Hulk) is making me reconsider perhaps trying out Amazon again.

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EDIT:

Another feature that I think is pretty underrated, or something that isn't really a thing with Comixology is how much MORE the samples are, if you get a Sample on an Omni or a TPB you're getting at least 1 or in some rares cases 2 issues free to actually check things out which is very useful for checking out new titles.