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Long time fan of chipotle here. Also use their online ordering system about 50% of the time.
Yet recently I have been unable to order in advance and go to the store instead. I can now see how bad it is.
For example, I’ll go and let’s say theirs about 7 people in front of me. Fine not bad at all, like a 5 min wait. Nope… There are so many online orders that at my chipotle they probably fill 3 online orders between every in person customers. Thus a 7 person line can sometimes take up to 15-20 minutes just to get served.
I hope I’m not coming off as negative but I truly think that at this point Chipotle needs 2 serving areas, 1 for in-person and 1 for online.
Over the past 19 months the Chipotle customer adoption to online ordering is now far greater than the in-person crowed.
This is no longer fast-food style serving. It’s greatly understaffed & underperforming for it’s insane 50 billion $ market cap.
I hope they make the double kitchen in popular locations & if they don’t then they should start hiring waiters with table service cus 25-30 minute lines is just unrealistic for people who can’t order online and only have an hour for lunch.
Sorry, this definitely sounds spoiled now… Has anyone else thought about this?
Fyi, if the double kitchen thing for online & in person separation already exists, then I don’t know about it.
Also, the location I go to is the Original first ever chipotle location.
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