Just got a submariner no date delivered from Jason 007. I wound it ~10 times, it ran for a minute and then stopped. I then wound it 25 times and nothing happens.

When winding, I feel a tiny bit of resistance and a slight scratching noise. At each full rotation the second hand clicks forward a bit but then clicks backwards to its original position. I then tried wearing it a bit to self wind it. No luck, occasionally it will tick forward one second.

To verify - to wind I am unscrewing the crown, then rotating it forward. I do not pull the crown out to the first click (nothing happens) or the second click(adjusts the time hands)

Also, is it normal to hear the self winding mechanism move around while wearing it?