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Why did we create yet another sub?
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It's simple. We wanted to make something better. Something different. Funnier, more welcoming, better moderated and more engaging. What's currently out there for South Asians in the diaspora / abroad isn't working, so it was time to try and take a different approach. Our goal is simple - give people the space that they want to talk about the things important to them.

There's a time and place for everything. Feeds were getting clogged up with the same types of posts, with the same types of complaints about the same types of things repeating ad nauseum. It's gotten to the point where the good content and a diverse pool of topics was being drowned out by the constant barrage of incessant whining. Well now we have a better way to manage that and to get people the answers to those same questions.

We want to give food more of a spotlight as well. Same with career advice, and actual funny content. We want to give content creators a better place to showcase their work and build an actual audience. We want to cultivate brown excellence across the world and encourage each other and break the mold of the crabs in a bucket mentality. Too often we see other brown folk bringing one another down for no reason when we should be celebrating them and being happy about our communal successes.

It's an exciting time to try something new, and we hope you give this sub a shot and become an active participant in its growth. It's only as strong as its users, but we can truly make something great.

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3 years ago