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If consumers saw the "payment gateway" fee, and had to pay it, BTC would be much shinier.
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If the consumer always saw a 2.5% (for an example) fee for the payment gateway, and was forced to pay it on top of the goods purchased; BTC would be much more appealing to the general public.
As of now, the retailer --usually-- takes the hit on the payment gateway fee, and it's just included in the subtotal pricing of the item.
I know if I saw a 2.5% charge on every receipt I had.. You're damn right I would be looking for a cheaper alternative.
I would love to hear your guys' thoughts.
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