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I remember there was a time I was OBSESSED with beauty gurus. It was about a few months before Shane Dawson’s first Jeffree Star docuseries and until around sometime during the late pandemic years. Back then James Charles was very much the biggest beauty guru and Jeffree Star was absolutely massive, like this mythic figure almost. But also there was people like Manny MUA, Gabriel Zamora, NikkieTutorials, Patrick Starr, Nikita Dragun… but who are today’s big beauty gurus? Because looking at the view counts, each of those people fell off compared to their views from 6-7 years ago.
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