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What are methods that pollsters use to detect actual views a respondent holds?
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Or, in other words, other ways to try and get through the Shy Tory factor or otherwise explain the Bradley Effect.

There's been a bit of reporting from time to time about how there might be a "Shy Trumper" contingent out there that aren't being picked up in the polling and the logic goes that we might be seeing something similiar with Trump voters (which then goes on to help explain Trump's 2016 victory which is a step up from "unskewing the polls" phenomenon back in 2012).

This comes up because when I was reading on a recent IBD/TIPP Poll release, I saw this question:

Despite Biden's polling edge, just 36% of voters expect him to win, while 45% think Trump will prevail. Meanwhile, 46% think most of their neighbors will vote for Trump, while 36% think their neighbors will mostly back Biden.

I'm familiar with the first part of that - "Who do you expect to win" - but the second half made me wonder if perhaps both are a way of getting the respondent to give their actual view of the subject rather than perhaps the "polite" answer. Unfortunately this poll doesn't show the underlying data/crosstabs, so I can't quite get into the data and look.

All that leads to the question - what else might pollsters do to try and get to the actual answers/representative samples versus just a straight "Who do you support"?

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4 years ago