Yes you read that right. Sometimes it's better to ignore some of the instructions in your DS-160. Here are some examples:

1. Job duties: Instead of listing things like 'attending daily meetings' focus on the big picture. Clearly state your job title, the type of company, how long you've been at the job, and how many people you supervise.

2. Salary: If you own a business don't check 'does not apply'. Instead, share your total monthly income. The visa officer must be able to quickly ascertain that you have enough money to fulfill your stated purpose of travel.

3. Specific travel plans: I recommend you answer "no" to this question. That way, you can enter the intended length of your stay rather than the dates of your arrival and departure. This makes it much easier for the VO to know how long you intend to stay.