Hey All!

I run a pub trivia company that does most of our marketing through facebook. People get tickets to our events, answer questions on a variety of pop culture topics, win some awesome prizes and have a lot of fun. We also gather people emails at these events.

In 2018, we've had over 22,000 tickets sold across the country to our trivia events, and collected around 12,000 email addresses!

in 2019, we'd like to spend less money on ads, by retargeting the people that come to our events.

When it comes to targeting these people, what is the best approach?

1) target EVERY email address that has come to our events?

2) target the people that PURCHASED the tickets to the events? (1 person might get 1-6 tickets for a group of people)

3) create a lookalike audience of ticket buyers?

4) something else?

There are obviously a lot of ways to approach this, and our first year was very successful because we would spend around $100 on advertising each event. In 2019, we'll be using the emails people have used to enter for door prizes at the events to directly contact people each month about events in their area, but we'd really like to dial back our spend on ads.

If I were to make a list of 100 emails of people that have purchased 5-6 tickets at a time, would that be enough to target people to do the same?

(Our cost of each customer was about 1 dollar in 2018, we'd like to get that down to $.50 in 2019)

Hopefully this is enough to go on!