Basically my competitors are listed in two separate parent categories. One is in apparel, one is Beauty and Personal Care. FBA fees are higher in apparel so obvi I don't want to choose that.

But when I search my top searched(best) keyword phrases, all the listings are listed under apparel.

There are some competitors who are beauty & pc, who use less searched keyword phrases, and don't even seem to use certain high searched relevant keywords their competitors in apparel use.

I want to use these top keywords but worry I wont rank if I don't list under apparel, since all the results seem to be apparel.

Is amazon directing my desired top searched keyword phrases to apparel items? Regardless of the keywords the seller uses?