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Kantar’s Worldpanel latest Entertainment on Demand (EoD) data on Great Britain’s streaming market uncovers the following behaviours within the Video on Demand (VoD) market between April to June 2024:
- AppleTV fell to #4 spot with a 12% share after holding the top spot for the last 6 months.
Having held the top spot for the last six months, AppleTV 's share of new subscriptions fell back in the second quarter, with specific title-driven acquisitions falling from 44% last quarter to 34% in Q2. A slightly weaker slate in the second quarter meant AppleTV relied more heavily on free trial promotions to drive subscriber growth.
Full report: https://www.kantar.com/inspiration/technology/disney-tops-new-acquisition-in-the-uk-as-appletv-experiences-decline
I mean they hardly market I. Everyone I tell about for all mankind or silo or severance or lessons in chemistry or blackbird have never heard of it. But they have heard of bullshit on Netflix like the roast of Tom Brady or any of the other shit they greenlight and advertise like crazy
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