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I mom tested an idea, we're convinced it's a problem, but I still haven't got a B2B pilot. What am I doing wrong?
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So we mom tested this idea with large enterprise VPs/managers. It seemed to be going well. I've understood quite a bit about the problem space. But it's been months and every time I try to get a pilot, it ends up in a dead end.
I'm trying to reach out to midsize now and move down market, but it's super slow.
Any advice?
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