I’m pretty new to social media management. I’ve always had great engagement and content on my personal profiles and I managed social media for a law firm as part of my job as a client relations manager, but it’s been a few years.
A friend of mine asked me if I would be interested in managing her Twitter. (We are both independent escorts and our industry relies heavily on social media for branding, marketing and advertising.) She’s been paying another person to manage it but that person was supposed to be unavailable for a couple months for medical reasons. My friend was kind of looking for an excuse to phase out the existing SM manager because her account has been a little stagnant and she likes what I’m doing with my own stuff.
Now the old social media manager had a change of circumstances and is not going to be out of commission. So my friend is trying to keep us both on to manage the account, and I’m not crazy about that idea. Here’s why:
1) existing SM manager is big on what I consider to be spammy practices such as retweeting every retweet with a comment attached. So friend’s TL is cluttered with retweets of her retweets. She also RTs the account’s own tweets within 20-60 minutes of posting. And she does this with pretty much every photo tweet that is posted. 2) IMO the existing SM manager’s original content is uninspired, not on-brand for my friend, and often contains spelling/grammatical errors (and I would argue that analytics back me up on this.) 3) I have a clear vision and overall strategy for this account, and having too many cooks in the kitchen is sort of diluting my vision. 4) Since I have taken over the account, both engagement and follower count have increased considerably
This is my first client, and I’d like to be able to showcase this account as an example of my work when I’m pitching future clients. I told my friend that I would prefer to be the sole SM manager, but she wants to keep the other SM manager on as well because the other SM manager has 10K followers on her personal account and has helped my friend build her business.
So what would you do? Would you insist that you be the only SM manager so that your vision is properly executed? Or would you suck it up and just go along with what the client wants because some experience is better than no experience?
On another note, I’m very curious to know what you all think of a strategy that is heavy on self-retweets. In my opinion, it’s spammy and it comes across as less-than-genuine. IMO, it would be better to strategically retweet your top tweets on a weekly basis rather than blindly RTing every photo you post. But I’m new, so maybe I’m wrong.
TL;DR: Should a newbie SM manager go along with the client’s wishes to have two SM managers with different strategies/visions managing the same account? Or is it appropriate to insist that there be one SM manager so that the strategy and vision are executed properly? Also, thoughts on retweeting yourself and retweeting your retweets with comments? Spammy or good strategy?
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