Haven't heard about this anywhere else; I figured I'd share here in case of other Brits.

So I went to GAME today to buy a wallet card for Steam (gotta get dat Goat Simulator, man) and noticed a small, out-of-the-way sign.

Just go into a GAME store, go up to the counter, and ask about the Pokémon X and Y promotion involving:

• Free Magmar for players of Pokémon X
• Free Electabuzz for players of Pokémon Y
• Two free trading cards - I got a sparkly Pikachu card and a Bunnelby in my pack.

No purchase is necessary and you don't need the game with you. Just ask and they'll print out a receipt you can then use in Mystery Gift in your X or Y!

As far as I can tell, the Electabuzz or Magmar will come with their hidden ability and holding their evolution item, with an OT of "SPRING 2014" and met at "a lovely place" in a fateful encounter.

Enjoy!