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Cornette in particular talks about how the business was better during the territory days and how Vince ruined things by expanding and turning WWE into a national product. Whether Cornette is right or wrong, do you think JCP would have eventually done it if Vince hadn't? Would someone else have done it instead?
I'm not sure if anyone would have been as successful, or even succeeded in an expansion. Two reasons Vince was successful was because he went to various TV stations and said he would pay them more money to play his show than they were making with their current wrestling show. He also signed numerous talents and went to places those talents were hot and ran house shows. Vince was a lot more ruthless and aggressive than he cares to publicly admit.
I'm not sure if JCP or AWA would be as successful if they expanded. Both of those companies were small office businesses. Same story with every other territory. And their attempts to evolve in the 1980s were driven by competition from WWE. That same competition also showed their complete inability to adapt. I can't imagine that, if given the opportunity, they would be successful in expansion.
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