Launching The Crunch (Update #1) - https://www.reddit.com/r/SideProject/comments/18fcvo7/launching_the_crunch_a_personal_finance/

Growing to 150 subscribers (Update #2) - https://www.reddit.com/r/SideProject/comments/18wdro9/growing_the_crunch_a_personal_finance_newsletter/

Quick backstory:

I came to the US when I was 15 and became obsessed with personal finance. I graduated with an accounting degree, got my CPA, and started building my net worth. I hit 200K Net Worth at 24. I want to help others learn personal finance more in-depth, hence why I launched The Crunch.

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Today, I reach 900 subscribers.

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Screenshot - The Crunch

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All organic growth. I post daily personal finance content on Instagram, Twitter and Threads. All subscribers came from those platforms.

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What I found works best:

Posting about your next newsletter issue. For example, a post I did that did well was:

"Tomorrow I'm sharing on how to withdraw from a 401k/IRA without a 10% penalty at any age, in my free newsletter. You don't want to miss it" (P.S. Here is the issue if you are curious) and then I shared the link to sign up.

Every Friday I will be doing these kind of posts to drive more traffic. My highest day was 60 subscribers because of 1 post like that.

My conversion rate (visitor to subscriber) is around 28%, so my landing page is relatively engaging. Might need to do more A/B to test out different variations.

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In terms of subscribers:

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Twitter is at around 50%

Threads is at 15%

Instagram/Unknown/Others - 35% (need to get a better tracking on these)

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Revenue: $0. I'm not going to monetize it until at least 5,000 subscribers.

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Future plans:

I'm writing a tax strategy book that I will release for $0. It will be my lead gen, so hoping to get at least 200-500 subscribers from that alone.

Continue writing high quality content that converts. Spend more time researching engaging topics, like investing strategies, tax saving tips, dive more deep into the IRS tax code, Roth conversions, etc etc.

If anyone has any thoughts about scaling it further, let me know!