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I'm managing the paid media for a company that provides electric heating solution. And we're trying to target facebook groups that potentially have people who are interested in our services. We've run facebook ads for a while and had generally had okay-good performance overall, but the facebook groups targeting is something new that I've never done before.
Any tips on where to start and how?
My first guess would be using the audience insights but that tool is not as useful as it was in the past.
Thank you all!
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