Hello to all PPC-professionals.

I'm running a campaign for a quite specific B2B product. I think it never getting bought on the internet, as it is connected to a complicated organization buying process, it's expensive and being bought rarely. But nevertheless people search for information and offerings of this type of the equipment in Google and I'm trying to catch those on submitting the form or schedulling a call.

I have created a website on Wix (my bad) with some freelancer in the begginning of the year and since august I'm trying my luck in Google Ads. Firstly I was doing smart campaigns, but then I stopped them and started search-only. One consultant have convinced me that it would save me the money and help to avoid junk traffic which I've recieved a lot.

After I have switched to search-only my traffic went down 99% and CPC went 10 times up. And I consider It's ok. Now I see the people who are visiting the website are real people. But I'm a bit afraid of a very low volume of traffic (in English language campaign it's only 8 clicks for 20 days and far below the budget limit, but may it's because the search is targeted for the territory where English is not the primary langauge).

I'm really afraid that I'm getting very low quality score.

May it be the reason for such a small traffic volume? (nevertheless the territory is non-English-speaking but there are 10-20 millions of people and the internet on local language is not very much developed)

In most important keywords it's 2-3 / 10. Mostly because of the CTR and landing page experience metrics. The last one seems crazy for me as I have some keywords with 7 or 5 of 10 of LP experience, but they have some words which are not mentioned on the website and the same landing page.

Competition is quite low.

In one language I'm almost alone on paid Ads. In this case I completely don't understand how I'm getting that low mark.

In English I'm not alone but there are 5-10 competitors more, and most of them look a way more stupid and irrelevant to the ad. Both by human exploration and by google pagespeed investigation.

So why am I getting that low scores? What would be your advice in this situation and in general?

On a local language it's too early to make conclusions or questions as the Ads run only for a week. For now, comparing to English language campaign CPC is cheaper, CTR is higher, conversion is higher, but the quality score is even lower.

Thanks for reading my post. Will appreciate your comments and thoughts.