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Can you use the same set of keywords in two campaigns, different bid strategies?
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I have a branded campaign that's running on Target Impression Share. And according to our agency, they want to test running a different campaign using same sets of keywords but on maximize clicks on the same account, same ad copies just different bid strategies? Articles that I've found online about this are quite dated (2019/2020 ish) saying that you won't be competing with yourself.. Can anybody give me a more uptodate advice on this?
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