The Purchase Event Match Quality is POOR for our (CPA) e-commerce campaign.

We're not using Shopify, so unfortunately, we don't have access to important customer information like their names, email addresses, or phone numbers.

The Events Manager is telling us that the quality of the Purchase event is poor.

Here's how our user flow works:

1) User clicks on Facebook ad.

2) When people click on our ad, they go through our tracking link.

3) After that, they land on a specific webpage.

4) On that webpage, there's an offer they can purchase.

5) Our partners system records when someone makes a purchase (CPA) on the offer page and then sends that information to our tracker via S2S (Server-to-Server) communication, our tracker then forwards that info including some other details via cAPI.

The screenshot you can see at this link: https://prnt.sc/xuC3S5MpNU9a shows what the Event Quality tab looks like in our current tracking tool, redtrack.io.

We're concerned about the poor quality of our Purchase events. What can we do to improve this situation?

​

​

​

​