Spent $1121 on AddtoCart objective / got 5 sales / then swapped to Purchase and 0 sales?

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Spent $1121 on AddtoCart objective / got 5 sales / then swapped to Purchase and 0 sales?

Post Body

I am promoting an ecom offer. Price is $50.

I've started out on a new ad account, new pixel.

First campaign - ATC - CBO - 10 adsets - diff targeting each - 50 million audience size broad 35 - $500/day budget.

This produced 5 sales, and 815 AddToCarts.

I thought OK, now my pixel is warmed up on ATC, time to dupe camp, and swap to Purchase objective, which I did.

To increase my ods of success (or so I thought) I also setup the same campaigns on two more ad accounts.

Long story short, spent $1500 on Purchase objective, and NO SALES.

I'm puzzled, where did I go wrong?

This is a proven funnel doing crazy numbers on Youtube and TikTok, so its something with my FB strategy that's off. Please help

Author

Account Strength

90%

Account Age

8 years

Verified Email

Yes

Verified Flair

No

Total Karma

477

Link Karma

31

Comment Karma

446

Profile updated: 3 days ago

Posts updated: 13 hours ago

silicuda

Subreddit

r/FacebookAds

Post Details

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Posted: 11 months ago
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External URL: reddit.com/r/FacebookAds...